PETALING JAYA – A Malaysian sportswear brand has developed the world’s first device designed to mark snatch thieves after they have committed a crime.
Called the Handbag Dyetonator, it can be remotely detonated via an SMS from any phone. It then releases coloured dye and a smoke flare, marking the thief permanently and making it easy for police to spot and apprehend the criminal.
Local sportswear brand, Ash Be Nimble, is collaborating with Ogilvy & Mather Malaysia in promoting this device that can be masked an inconspicuous handbag accessory.
“We’ve always believe in empowering women and going the extra mile. We hope that the Handbag Dyetonator will act as a deterrent to snatch thieves,” Hui Mathews, founder of Ash Be Nimble said.
In an effort to further protect women, the company has also partnered with the National Council of Women’s Organisations Malaysia (NCWO) on a petition to call for stricter laws on snatch thefts in order to further deter anyone from committing such a crime.
Snatch thefts are rampant in Malaysia. In January 2016, 365 cases were reported in the Dang Wangi district of Kuala Lumpur alone. That same year, snatch thefts increased 36% nationwide.