SEOUL – Pre-orders for Samsung Electronics Co Ltd’s flagship Galaxy S8 smartphone have exceeded those of its predecessor S7, the firm’s mobile chief said on Thursday.
The new smartphone has received favourable reviews ahead of the start of sales in South Korea, the United States and Canada on April 21. Some investors and analysts have even predicted a first-year sales record for the South Korean company.
“It’s still a bit early, but initial response to the pre-orders that have begun at various places across the world have been better than expected,” mobile chief Koh Dong-jin said at an S8 media briefing.
Analysts said strong S8 sales are likely to help Samsung to its best-ever quarterly profit in April-June, along with a booming memory chip market that is widely expected to deliver record revenue this year for the industry as a whole.