THE Federation of Malay Economic Bodies (Gabem) wants Malay women to assert their purchasing power by prioritising Bumiputera products.
Its chairman, Rahim Thamby Chik, said a three-year global study by NBC Universal: “The High Heeled Warrior” found that women held more than 80% of purchasing power.
“The perception of their purchasing power needs to change to enhance the economy of their race,” he said at the ‘Consolidation of Malacca Bumiputera Women Purchasing Power’ programme launched by Melaka Chief Minister Idris Haron Malacca yesterday.
Rahim, who is also former Malacca chief minster, said Gabem would reach out to the grassroots to enhance the Bumiputera economy by instilling patriotism and awareness on the need to buy Bumiputera products, instead of imported products.
He said although numerous incentives and assistance were provided by the government to boost the economy of Malays, it would fail to bring benefit if negative values were still strongly practised by society.
Meanwhile, Idris added if the Bumiputera women’s purchasing power was maximised, it would indirectly empower Bumiputeras.