PETALING JAYA – E-commerce player Lelong.my is embarking on a brand lifting exercise to boost its appeal to the younger generation.
Speaking at a media briefing today, founder and managing director Richard Tan said the aim of the exercise is to re-introduce the brand to the younger generation. He said the brand, which has been around since 1998, may already be familiar among those who are in the 40s age bracket.
The exercise entails the revamping of its website, enhancing buyer and seller experience by enabling easy navigation in the marketplace and also through a two-day carnival which started today.
Lelong.my is owned by homegrown e-commerce company Interbase Resources Sdn Bhd. Besides Lelong.my, Interbase also manages a number of other websites, including LMall.my, Groupme.my, Pretty.my and Superbuy.my.
These e-commerce websites collectively record an average monthly gross merchant value of RM30 million.